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SPECIAL EVENT
The Riddle: Where
Ideas Come From and How to Have Better Ones
Audience Learning Outcomes for The Riddle 1) learn why you have your best
ideas when you are least likely trying to have them; Andrew Razeghi is a best-selling author and adjunct associate professor at the Kellogg School of Management at Northwestern University. As a writer, educator, and adviser to organizations creativity and innovation, his work spans industries, from consumer packaged goods to healthcare, tourism to media, and non-profit organizations to professional sports teams. A few of his clients include Aurora Healthcare, Brinker International, Darden Restaurants, GE, GlaxoSmithKline, the Houston Texans, Motorola, Novartis, PepsiCo, Switzerland Tourism, and World Kitchen. Andrew speaks to thousands of people each year at trade association and organization events and has appeared in a number of media outlets including ABC-TV, Air America, The Chicago Sun-Times, China Daily, El Norte (Mexico), FAST COMPANY, NPR, The San Francisco Chronicle, and The San Jose Mercury News. http://www.andrewrazeghi.com/
Praise for the Riddle “This book
provides a very clear insight into the way people have new ideas and
suggests practical steps that can be used. The approach is different
from the formal tools of lateral thinking but equally valid.”
“The Riddle
is a remarkable gift cleverly wrapped in a “must read” book. Razeghi
thoughtfully awakens and emerges us in that “eyes wide open, believing
is seeing, blissfully ignorant” state of childhood so desperately
needed in our world today. As “innovation” and “creativity” emerge
from their awkward adolescence, The Riddle is not just a right of
passage surprise party for your brain but a compelling travel guide
for your eager neurons and creative juices.”
“Every
innovator in the world looks constantly for the Eureka moment. The
Riddle is a must read book for every problem solver to understand the
creative process and to learn how to provoke Eureka moments
continuously.”
“Professor
Razeghi has revealed that creativity is not an art, but a science and
skill that anyone can learn. His numerous examples and fascinating
anecdotes make this book a must-read for anyone, whether you are a CEO
or a stock boy, physicist or phys-ed teacher, who wants to
problem-solve more effectively.”
“Enlightening! As an entrepreneur, The Riddle gave me a framework to
make successful innovation a repeatable process.”
“Andrew
Razeghi's Riddle is an easy to understand, step-by-step guide to
improving your creativity. l learned how to approach a problem, how to
look for solutions and most importantly how to inspire my very own
“Eureka”moments. The book is rich in examples and the best thing of
all: it is great fun to read.”
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